My Comic-Con Article from the Chicago Sun-Times

Posted on July 23, 2010 at 9:51 am

Thanks to the Chicago Sun-Times for publishing my article on the San Diego Comic-Con.

Attendees will be checking the Comic-Con schedule on the event’s iPhone app to make it to panel discussions on the history of Mad magazine and Little Lulu. Legendary schlock film producer Roger Corman will appear to talk about giving the first movie jobs to Jack Nicholson and superstar directors Ron Howard, Martin Scorsese and Francis Ford Coppola.

Also scheduled are tributes to the adorable children’s show “Yo Gabba Gabba” and to the decidedly not-adorable “Robot Chicken.” Movie costume and production designers will talk about their work and show clips from upcoming productions.

Also on tap are panel discussions about Christian comics, LBGT comics and the annual “Black Panel,” again featuring filmmaker Reggie Hudlin and promising “surprise guests who will rock your world.” Plus, there are portfolio reviews for young artists hoping to get jobs in comics field. Every year, someone arrives at Comic-Con as a fan and leaves as someone who next year might have fans of his or her own.

Related Tags:

 

Festivals
Comic-Con!

Comic-Con!

Posted on July 23, 2010 at 12:03 am

IMG_9884.jpgMy visit to Comic-Con 2010 began with a press conference for one of the most celebrated and anticipated films previewing here, the long-awaited sequel to the pioneering 1982 Disney film, about people getting sucked into computers, “Tron.” Steven Lisberger, who wrote and directed the original, told us that the first film was about what they anticipated computers could bring about; this one recognizes that audiences are only too aware of how pervasive computers have become in our lives. Stars Jeff Bridges and Bruce Boxleitner were there to compare the experience of acting in the first to the new one. The suits in this one are high-tech, molded around each actor’s body, threaded with fiber optics that light up (and create a buzz that drove the audio technicians crazy). After actor Michael Sheen (“Underworld,” “New Moon,” “Frost/Nixon”) described the way that even the actors would be so amazed by the glowing light from the suits they would forget to start acting, Boxleitner pointed out that in the original film, their wardrobe was “spandex and magic marker.” Jeff Bridges had something to add: “And dance belts!”
IMG_9886.JPGThen I met with Robert Popper and Peter Serafinowicz, creators and stars of the cult comedy hit British television series, Look Around You, shown on The Cartoon Network’s “Adult Swim” and out on DVD for the first time this week. “Our show is such a weird, weird show,” Serafinowicz said happily. “It’s creepy and bleak and not much happens and it is very slow.” “It’s super-surreal,” agreed Popper. Inspired by the over-serious and under-engrossing science films they saw in school when they were kids, Popper and Serafinowicz created hilariously demented parodies, with white-coated scientists explaining how ants build igloos, for example. Their affection for Monty Python and “Police Squad” is evident in the free-form looniness of the shows. And the DVD release has extra commentaries from some of the show’s biggest fans, including Michael Cera and Jonah Hill.
Later, I attended a panel discussion on “The Expendables,” written and directed by Sylvester Stallone and featuring just about every action star he could find. He appeared, along with co-stars Dolph Lundgren, Ultimate Fighting Champion Randy Couture, WWE’s Steve Austin, and former football player Terry Crews — plus a surprise appearance from Bruce Willis, who is in one scene in the film along with Arnold Schwarzenegger.
They talked about filming in Brazil, where they were allowed to use more explosives than permitted in the US, and about getting banged up in the stunts and fight scenes. Stallone, whose neck was broken by Austin in filming, said he did not mind getting hurt making films. “I didn’t get hurt in ‘Rhinestone’ or ‘Stop or My Mom Will Shoot,” and those did not turn out well.”
Couture told us that his biggest challenge was the very first scene filmed, a monologue he worked hard to memorize and to develop his acting skills. And then, when he arrived on the set, Stallone had rewritten it and given him a different monologue instead. Lundgren said what was hardest for him was the scene where he had to tell a joke. Stallone made him do it over and over — and then used the first take. Crews and Austin told the crowd about some explosives that went off faster and closer than they expected. “There’s no such thing as movie fire,” Crews told us. It was real and it was dangerous. The clips they showed were every bit as exciting (and gory) as anticipated.
But perhaps no film is as Comic-Con-friendly as next month’s “Scott Pilgrim vs. The World,” described on the poster as “an epic of epic epicness,” and based on the popular series of graphic novels. Director Edgar Wright brought a dozen of his stars including Brandon Routh, Alison Pill, Mary Elizabeth Winstead, and Michael Cera, who wore, throughout the entire presentation, a Captain America costume. It had nothing to do with the movie, but it was fun to see. The crowd went wild over introductory clips to show us all of the characters and nearly levitated out of their seats when Wright told us that he was going to show the entire film. I was not one of the lucky ones selected to be walked over to the theater with Wright, but can’t wait to see the movie.
IMG_9954.JPGI have also enjoyed my visits to the Exhibition Hall, filled with every possible kind of display for every possible kind of product relating to what the Comic-Con folks call “the popular arts,” including games, collectibles, books, movies, television shows, DVDs, original art, t-shirts, and, yes, comics, plus people to help you store, organize, and insure your collection. I had a nice talk with Dino Andrade, a voice-over actor (“Pop” in the Rice Krispies commercials, the Scarecrow in “Arkham Asylum”) who founded an online dating service for Comic-Con types called Soul Geek. It is a tribute to his late wife,
Mary Kay Bergman, who provided all of the female voices for “South Park” until she died in 1999 at age 38. He spoke to me very movingly about what they had shared and his hope of creating a place where other geeks, freaks, and fanboys and girls could find each other.
I also saw the first episode of “Nikita,” a new television series based on “La Femme Nikita” and the American remake, “Point of No Return,” about a woman assassin trained by a CIA-type organization who escapes. It stars the sensationally gorgeous and brilliantly talented Maggie Q. And I got a kick out of a new line of Hallmark greeting cards with themes from “Star Wars,” “Star Trek,” and “Twilight.” And the costumes, better than ever.
IMG_9920.jpgIMG_9905.JPGIMG_9946.JPG

Related Tags:

 

Festivals

How Did Old Spice Get So Cool?

Posted on July 22, 2010 at 3:24 pm

How do you advertise a scent on television? And how do you make a product that was around in your grandfather’s era and has no connection to a celebrity or fashion label seem cool?

You do it with charm, wit, and low-key sales pitch that lets people discover and re-discover it for themselves. Old Spice, once associated with other antiquated brands 60’s medicine cabinet like Ipana, Brylcreem, and Hai Karate, has had a surprising resurgence, starting with a Super-Bowl ad, followed by viral, interactive videos.


Craig Reiss of Entrepreneur.com
thinks this is an indicator of very big changes in advertising.

Last week we saw two days that shook the viral marketing world. Old Spice, a long-neglected — if not forgotten — Procter & Gamble brand unleashed a social media blitz that may have changed the rules of social network marketing.

The Super Bowl ad features former NFL player Isaiah Mustafa and it’s theme appears to be addressed to the women in the audience: your man might not look like him, but he can smell like him. Why to women? First, who do men want to smell good for? Second, who actually buys it?

The commercials were appealing, with a light touch.

What really took off happened five months later.

Wieden posted a simple message on Old Spice’s Facebook and Twitter page: “Today could be just like the other 364 days you log into Twitter, or maybe the Old Spice Man shows up @Old Spice.” And show up he did.

As people tweeted questions about manliness to the Old Spice Man, he began posting near-real-time video vignettes responding to the queries, all in character and with no small degree of humor as he stood bare-chested, abdominals front and center in a bathroom set with the creative crew and comedy copywriters of Wieden + Kennedy behind the camera furiously writing jokes and chasing down props.

In a two-day blitz, the team produced more than 180 video “shout-outs,” including a marriage proposal (she accepted) and exchanges with celebrities including Ellen DeGeneres, Demi Moore, Christina Applegate, Alysa Milano, George Stephanopoulos, Olympics speed skater Apolo Ohno, gossip blogger Perez Hilton, tech gadget blog Gizmodo, Stanley Cup champions Chicago Blackhawks and Starbucks (which now has 10 million fans on Facebook).

Instead of spending millions of dollars buying time on the broadcast networks, which recently posted another dispiriting set of eroding viewership numbers, the Old Spice team uploaded them — at no cost — to Twitter, Facebook, and YouTube. They quickly got almost 600,000 “likes” on Facebook and seven millions views on YouTube — not people who fast-forward thought an ad as they watch a show on their DVR but people who specifically chose to watch.

Reiss’ shrewd assessment of what works here is well worth reading. In particular, he notes the personalized, interactive, and viral nature of this campaign.

That is at the core of the Old Spice phenomenon. People started competing to be witty or provocative, making their best bets on what would intrigue the Old Spice Man to want to respond to them. Many thousands did not get a response, but it seemed like all of them did. And the ones that didn’t kept trying harder to impress the Man. Also, every blogger or celebrity who did get a response wrote about it. It was a badge of honor.

We can expect many more brands to pick up on this approach — and most of them will find out that it is not easy to be as engaging and innovative as Old Spice, two terms no one would have thought of applying to that brand a few weeks ago. For a trip down memory lane, see below.

Related Tags:

 

Advertising Understanding Media and Pop Culture
Interview: Chris Epting, a ‘Pop Culture Junkie’

Interview: Chris Epting, a ‘Pop Culture Junkie’

Posted on July 21, 2010 at 3:48 pm

Beliefnet’s new blogger is Chris Epting, author of Hello, It’s Me: Dispatches from a Pop Culture Junkie, the story of his love for the television shows, movies, and music of his life and the unexpected encounters with the people behind them. The vignettes about stars from Mick Jagger, Michael Jordan, Milton Berle, Jerry Lewis, Jay Leno, Fred Willard, and many, many more, are funny, touching, and remarkably vivid.

Why are people fascinated with the personal lives of celebrities?

I think there are a variety of reasons but primarily, I believe it’s due to the images that the general public is “sold” about celebrity life. On TV, in magazines–thanks to many publicists–we are fed spectacular stories of what it’s like to live as a celebrity–sort of like our own American version of royalty–and since most of us do not live like that, our curiosities get built up in extreme ways. Vicariously, many people want a peek into the “glitter dome” simply to imagine what it might be like to exist there. On the down side, I think people also get overly fascinated in celebrity downfall–over all, I think all of the interest and fascination simply stems from the innate desire to know the inside details of people we find interesting.

Most people have a hard time getting in touch with celebrities and an even harder time making any kind of connection to them when they do meet because celebrities are understandably reserved. Yet over and over, you seem to have been almost instantly on a friendly basis with people from John Cheever to Borscht Belt comics and sitcom stars. What do you do to earn their trust?

I’m not exactly sure but my hunch is that I’m interested in certain people in ways that appeal to them or put them at ease. With John Cheever, I was very young–didn’t even really know who he was, and I think he liked that. Everyone always fawned over him but I was just a student interested in some guidance. I was also enthusiastic about writing and very respectful of his time and privacy. As I got older, when I met many of the older actors and started working with them, I think the trust was based on the fact that I knew and appreciated much of their work–and that I wanted to help them evolve as actors and comedians based on the enthusiasm I had for them growing up. And again–I was always mindful of their needs and never asked for too much. Lastly, I’d say many of the people I’ve gotten to know are passionate and energetic about life–qualities I try to embrace as much as I can–and so we have similar values/approaches to life.

You speak very warmly about Jack Riley, co-star of “The Bob Newhart Show” and Sally Struthers of “All in the Family” and “The Gilmore Girls.” What makes them so special?

To me, Jack and Sally both have a special depth and understanding of how they view friendship. Their warmth and honesty is natural, which allows for strong bonds to develop. They’re both also incredibly funny, smart, talented and savvy to the ways of the world, which I like. Actors are interesting people because they’re lives are so unpredictable, so steeped in creativity, rife with the insecurity of not knowing what will come next–but they forge on, against many odds, because it’s in their blood–they’re performers. Jack and Sally, to me, deal with those things well, with the insanity of it all–and they put the same passions and creativity into their friendships that they do their performances.

How did you end up drinking whiskey in a Radio City Music Hall closet with Ron Wood and Rod Stewart?

When I was about 21, I ended up with the job of acting as a sort of creative assistant to Dan Aykroyd, who was co-hosting the very first MTV Music Video Awards (in 1984–the ad agency where I worked was producing the show)). For a week or two I shadowed him, helped come up with little creative bits for the show, and basically did whatever he needed. He was terrific, and had a slew of interesting pals, including Ronnie Wood.

One night, Wood wanted a drink so we snuck, on our hands and knees, into co-host Bette Midler’s dressing room and he “borrowed” a bottle of whiskey. Wood, aware the Dan didn’t want drinking going on near his dressing room, dragged me and Rod Stewart into a closet. There, by the glow of Ron Wood’s cigarettes, I listened to them tell stories and jokes. (I’m a huge Rolling Stones fan, and Rod Stewart fan, so this was a big deal). After we left the closet, they made me stand next to them at the window and when fans looked up and started screaming, they told me that now I had a sense of what it was like to be them. An interesting night to be sure.

You have a story-teller’s sense for the revealing detail. I was very touched by the comment about America made by the late Manute Boll. What do you think it meant?

(Thanks!) When the legendary 7 foot seven NBA center said “You have so much in this country that can be broken. Who fixes it all?” after smashing his head on light fixture, I think he was referring to the excess he perceived in America. He came from a small tribe in the Sudan, and he was understandably overwhelmed by what he found here. When I told him we could fix the glass cover, I think he took that as a metaphor and stretched it across our society.

What is it about pop culture that makes it so indelible? Does it sometimes feel more real to us than our real lives?

I think the reason pop culture resonates with many of us is that it defines our frames of reference. The music, movies, TV, books that we grow up on our entire lives touch us emotionally and spiritually–it shapes how we view life – it provides some universal truths for us or simply makes us think about our place on the planet in whatever era we are living through. If it does ever seem more real than our real lives, then maybe that’s because it *is* our lives – we breath it everyday and by doing so, becomes part of pop culture ourselves–willing participants in the evolution of our own cultural surroundings.

What’s your all-time favorite television show and why?

That is so tough! I have many favorites, but I think my “Desert Island” TV show would be The Andy Griffith Show. The setting of Mayberry, the honest characters, the humor, but most of all for me, the show’s strong moral compass always provided a deep comfort. That was important to me, and still is–that small-town sense of decency, civility and friendship that the show represented.

What is it you like so much about the song whose title you use for the book?

I love the Todd Rundgren song “Hello It’s Me” because I feel it evokes an earnest, honest emotional appeal. It also has a vulnerability and spontaneity that I always found interesting–it’s not overly slick or produced – but feels more natural and inviting than a lot of other hits of the era (to me, anyway)

Which of these encounters taught you the most important lesson?

There are many. Though I will say that watching Michael Jordan tend to a dying child was extremely profound for me. The class, grace and soul he demonstrated to someone in need was spectacular. I will add that watching my own children grow, thrive and embrace their own passions teaches me everyday the importance of parenthood–and the lessons we as parents learn from it (and I think my wife would agree with that).

How are today’s celebrities and fan interactions different from those in the 70’s and 80’s?

The internet has obviously changed a lot. Celebrities tweet and blog and communicate in a variety of ways that was never possible back then. I think things are more controlled now and less is left to chance, VIP “meet and greets” are sold and auctioned–celebrities tend to (I think) live in more of a secure bubble–so chance meetings are less likely. Also, the paparazzi has added an element of intensity that many celebrities, justifiably in my opinion, react to by becoming more private.

One thing that makes your book unique is the opportunity you gave some of the people you wrote about to have their say. How did that happen?

It was a concept I had early on for the book–but I had no idea if anyone would be interested in contributing. To me, it was a way to add a fresh angle on the proceedings by incorporating more voices. The first person I approached was Elliot Lurie, who wrote and sang the 1970s hit, “Brandy” (You’re a Fine Girl). I’d written an essay about how the song helped bring my twin sister and I closer and I asked if he’d elaborate on his own impressions of the song and its effects on pop culture. Well, he delivered a terrific piece and that gave me the confidence to approach a few other people. Soon, I had “reflections” from “Wicked” composer Stephen Schwartz, old friends, Lou Gramm from Foreigner and others. Elliot Lurie really helped that idea thrive–and so I was thrilled (as were others) when he made a surprise appearance at a book party the other night to talk about the book, and “Brandy” of course.

P7103818.JPG

What makes you laugh?

Incongruity, mostly — the unexpected moments, the surprises, the unintended–(and Fred Willard)

What inspires you?

People – who live with passion, curiosity, humor and enthusiasm
Places – that reminds us of how spectacular this world is
Things – that illustrate how much opportunity and talent surrounds us – a good book, beautiful painting, perfect song, etc.

Not to mention my faith and my family – the two most definitive forces in my life.

****

Write to me at moviemom@moviemom.com to tell me which celebrity you’d like to meet and I will send the first to respond a copy of this delightful and touching book.

Related Tags:

 

Books Contests and Giveaways Interview Writers

Time to Say Thanks for Family Programming

Posted on July 21, 2010 at 9:18 am

Did you enjoy “Secrets of the Mountain” and “The Jensen Project?” Want more? I am thrilled that both did very well in the ratings but we will need fan support to persuade the advertisers to keep up the good work. You can send your thanks and comments to:
Mr. Robert A. McDonald
CEO, Procter & Gamble
One Procter and Gamble Plaza
Cincinnati, Ohio 45202
cc: Mr. Marc S. Pritchard
Chief Marketing Officer, Procter & Gamble
One Procter and Gamble Plaza
Cincinnati, Ohio 45202
Mr. Michael T. Duke
CEO, Wal-Mart Stores, Inc.
702 S.W. 8th Street
Bentonville, AR 72716 -8611
cc: Mr. Bill Simon
CEO, Wal-Mart US
702 S.W. 8th Street
Bentonville, AR 72716-8611
cc: Mr. Stephen. Quinn
Chief Marketing Officer, Wal-Mart Stores, Inc.
702 S.W. 8th Street
Bentonville, AR 72716 -8611

Related Tags:

 

Television
THE MOVIE MOM® is a registered trademark of Nell Minow. Use of the mark without express consent from Nell Minow constitutes trademark infringement and unfair competition in violation of federal and state laws. All material © Nell Minow 1995-2024, all rights reserved, and no use or republication is permitted without explicit permission. This site hosts Nell Minow’s Movie Mom® archive, with material that originally appeared on Yahoo! Movies, Beliefnet, and other sources. Much of her new material can be found at Rogerebert.com, Huffington Post, and WheretoWatch. Her books include The Movie Mom’s Guide to Family Movies and 101 Must-See Movie Moments, and she can be heard each week on radio stations across the country.

Website Designed by Max LaZebnik