FTC Approves Children’s Protection Program I Supported

Posted on February 28, 2012 at 8:00 am

I am very pleased that the Federal Trade Commission has voted unanimously to approve a program I supported to increase the protection of children and teens online.

The Children’s Online Privacy Protection Act (COPPA) requires operators of websites and online services directed to children under the age of 13, and those who knowingly collect personal information from children to post comprehensive privacy policies on their sites, notify parents about their information practices, and obtain parental consent before collecting, using, or disclosing any personal information from children.  Companies that have proven systems for protecting children can apply to the FTC for “safe harbor” status, so that any site that uses their protections will be in compliance with the law.

I only wrote to endorse one system, the Integrity Children’s Privacy Compliance Program developed by Aristotle, and I am pleased that the Federal Trade Commission agreed with my assessment that it is a big improvement over current systems to verify parental permission that are easily circumvented by computer-savvy kids.

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Internet, Gaming, Podcasts, and Apps Parenting Tweens
Giveaway: ‘Geek Charming’ with ‘Modern Family’ Star Sarah Hyland

Giveaway: ‘Geek Charming’ with ‘Modern Family’ Star Sarah Hyland

Posted on February 9, 2012 at 8:00 am

Sarah Hyland stars in the very cute Disney Channel movie Geek Charmingas Dylan, a popular high school princess whose only aspiration is to be even more of a popular high school princess.  Matt Prokop is Josh, the “film geek” who needs a subject for his documentary.  But there is more to both of them than it first appears and even Dylan and Josh are in for a surprise when they discover that populars and geeks are not as different as they thought.  Based on book by Robin Palmer, it is a smart, fun, and funny story and Hyland is an especially appealing actress.

http://www.youtube.com/watch?v=smYLGJZrvZg

I have a copy to give away!  Send me an email at moviemom@moviemom.com with “Geek Charming” in the subject line and tell me your favorite movie about high school.  Don’t forget your address!  I’ll pick a winner at random on February 16.  (Sorry, US addresses only.)

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Based on a book Contests and Giveaways School Teenagers Tweens

The Greening of Whitney Brown

Posted on November 22, 2011 at 12:03 pm

B-
Lowest Recommended Age: 4th - 6th Grades
MPAA Rating: Rated PG for brief mild language
Profanity: Brief mild language
Alcohol/ Drugs: None
Violence/ Scariness: Comic peril
Diversity Issues: None
Date Released to Theaters: November 23, 2011
Amazon.com ASIN: B005TTEG0M

A middle schooler who thinks she has it all figured out finds herself tossed from 1 percent-ville to 99-percent-land in a cute new film in limited release called “The Greening of Whitney Brown.”  Sammi Hanratty plays the title character, a spoiled prep school princess who is elected school president on a platform that is all about throwing the biggest, best, and most expensive party.  But then her father loses his job when his company goes bankrupt and her parents (Aiden Quinn and Brooke Shields) take her to a place in the country that is all they have left.  Everything is old and broken, there’s a horse that follows her around like Mary’s little sheep, she gets no cell phone reception, and everything she thought she knew about what makes someone popular turns out not to apply in her new school.

http://www.youtube.com/watch?v=zeklp2nRXe4

Whitney has to start over more than once, especially after it turns out that the friend she trusted to watch out for her at her old school is more competitive and less loyal than she thought.  As Whitney’s parents begin to figure out a path to a new career out in the country, Whitney begins to understand that things she once thought were important don’t matter and things she once dismissed without a thought are where the real value lies.

 

 

 

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Interview: Claire LaZebnik of Epic Fail and Families and Other Non-Returnable Gifts

Interview: Claire LaZebnik of Epic Fail and Families and Other Non-Returnable Gifts

Posted on September 27, 2011 at 3:59 pm

Claire LaZebnik is the witty and wise author of two new books, both highly recommended.  Families and Other Nonreturnable Gifts (for adults) is the story of Keats, the “normal” child in an unconventional family with poetically-named siblings Hopkins (a brilliant doctor) and Milton (a reclusive computer geek) and divorcing parents who disapprove of her long-time boyfriend.  Epic Fail, for YA (young adult) readers, has the daughter of the new principal of a tony prep school meet the son of Hollywood stars in a Pride and Prejudice-style romantic comedy.  LaZebnik is as much fun to interview as she is to read and it was a treat to get her to answer my questions.

You are a big Jane Austen fan — which book is your favorite?  How has she influenced or inspired you?

My favorite Austen novel used to be Pride and Prejudice, because it’s the most unabashedly romantic of them all.   Darcy and Elizabeth spar so beautifully while they’re falling in love–the romantic tension is phenomenal.  I’ll never get tired of rereading it.  But at some point after college, I started to prefer Emma.  Emma is such a wonderfully flawed heroine. She’s conceited and overly-confident and a snob, but she’s also smart and beautiful and lovable.  And Mr. Knightley is . . . <happy, dreamy sigh because words can’t capture how I feel about him>  . . .  There’s just something about the way he’s guiding her and loving her and forgiving her all at the same time that I find even more romantic than the Elizabeth/Darcy sparring thing.  But I had to grow into that.

Austen’s inspiring because she was limited to writing about the world she knew, which was a very restricted world of parlors and teas, but she still managed to capture an entire universe of human behavior.

Also,  Austen wrote in her sister’s house, in the midst of chaos.  I do most of my writing downstairs, surrounded by the family and pets, in the midst of chaos.  If she didn’t complain, I’m not going to.  (Okay, that’s a lie.  I always complain.)

When you began Families and Other Nonreturnable Gifts, the story of upheavals in the life of an unconventional family, did it start with an image or a character or an incident?

With a contrast actually: I wanted to contrast a middle-aged mother who’s dating a bunch of different men with her young daughter who’s in a longterm relationship.  I like that they both play against people’s expectations.

Why do we all feel like outsiders in our own families at times?

When you’re a kid, you buy into your family’s mythology.  You believe that the way your family does things is the right and proper way to do them–maybe even the ONLY way to do them. Then you leave home, go to college, fall in love, get to know other people’s families, go into therapy . . . and you suddenly have a different perspective on your childhood.  You walk into your old home and realize that there was nothing universal about your upbringing, that it was specific to your family and that certain aspects of it probably could have been better.  And once you realize that, it can be strange and alienating.  You can go home again but you’ll never look at it quite the same way.

How do you have a first-person narrator tell a story so that the reader understands some things before she does?

A friend once told me that even though her boyfriend was difficult and jealous, she loved him and intended to marry him.  I could tell she was actually trying to gather the courage to break up with him.  Sometimes we telegraph our intentions before we even acknowledge them to ourselves.  And that’s what happens with my narrators sometimes–they manage to communicate to the reader their underlying emotions without stopping to examine them.

You have some vivid and sympathetic portrayals of characters with social interaction issues, not often seen in novels.  What does this add to the story?

I just think it’s realistic: I know lots of people who have mild agoraphobia or autism or depression, and there are times when these things can really interfere with forward momentum.  So I find that interesting to include in a novel, especially since how their family members deal with it–whether they’re supportive or enabling or dismissive–reveals a lot about those characters too.  And I think readers really root for someone who’s struggling to overcome any kind of inner paralysis.

Do you have a particular audience in mind when you write?

My editor, mostly!  I’ve had the same editor for my last four adult novels.  She’s wonderful–smart and receptive and kind–and I feel like if I can please her, I’m on the right track.  She’s also kind of the target audience for the book–she’s young,  and well-read.

Why does Keats, the “normal daughter,” remind you of Marilyn in the old Munsters TV show?

Cousin Marilyn was the odd man out in the Munsters, because everyone else was a monster and she was blond and pretty and human.  Keats, who’s competent and lucid and socially outgoing, feels like she’s the weird one when she spends time with her brilliant, quirky, incompetent relatives.  Normalcy is relative: out in the world, Keats is normal, but at home she’s the oddball.

How did you pick the three poets that inspired the names of the main character and her siblings?

That’s such a good question!  I didn’t even realize how much I was hoping someone would ask that until you did.  Yeats is my all time favorite poet, so I would have liked to have named my protagonist Yeats but that’s just TOO weird.  No one even knows how to pronounce it.  But Yeats makes me think of Keats . . . and that seemed much closer to a real name.  So she became Keats.  Hopkins wrote my favorite line of poetry, one that’s stuck with me for decades–“There lives the dearest freshness deep down things“–so I’m fond of him.  Plus, Hopkins sounded like a cool name to me.  And Milton is a real name, and also one of the greatest poets of all time, so he seemed like an obvious choice.

What has surprised you most about readers’ reactions to your books?

Their concern about characters I haven’t thought that much about.  I don’t want to ruin anything, but one character does get his heart broken in this novel, and several people emailed me to say, “I’m very worried about him–please promise me he’ll be okay.”  Someone even asked if he could get his own sequel. In all honesty, I hadn’t given him another thought once he was out of the picture . . .  but it’s kind of gratifying to know that readers feel that invested.

Your books are very funny — what makes you laugh?

Many things make me laugh, but my kids most of all.  Like, a few months ago we were all trying to figure out what movie we should go to and my husband and I wanted to see “127 Hours,” so we were describing it to the kids, and my 11-year-old son said, “I don’t think I should see that movie and I don’t think I should have to be the one to point that out.”  Every time I think of that, I start laughing again.  He was so right.  And it was such a great way to put it.

What was the first piece of writing you got paid for?  What did you do with the money?

Wow.  I’m not positive, but I think it was probably an essay I wrote for GQ magazine.  My sister was a magazine writer at the time and they asked her to do an “All About Adam” essay (I don’t know if they still have that feature–women writing about men) and she was too busy but she told them they should give me a shot at it.  So I did and they bought it and that was the beginning of my magazine career.  I think it was like a dollar a word, so a few hundred dollars, maybe?  I’m sad to say that I’ve never been one of those people who earmark earnings for something special.  I always stick checks in the bank and they just become part of my savings, although sometimes I will think, “Well, that last check paid for this” when I buy something indulgent.

What’s the best thing about writing for a YA audience?

The fan mail.  I get the most mind-blowingly wonderful emails from teenage girls.  They care deeply about the characters and really want to connect with me to discuss them.  And a lot of them are interested in a writing career, so I love having the chance to encourage that.   I answer every email I get.  If someone’s taken the time to write me, I’m going to let her know how much I appreciate it.

Your characters often use humor to connect with or deflect each other — how do you create the humor personality of each character?

My romantic leads tend to “find” each other through their similar senses of humor.  I often have the main characters tease each other in a way that other people in the book just can’t keep up with.  I’m not interested in snarky or nasty humor–there has to be a positive and playful energy to it.  And they have to know when it’s time to be serious.  Not everything should be a joke.

What is it about the Elizabeth/Darcy conflict that makes it so enduring and relatable?

I don’t know if I’d say it’s relatable so much as it’s a truly satisfying fantasy: I mean, the most sought-after bachelor in your social circle falls in love with you AGAINST HIS WILL.  He knows he shouldn’t, but he can’t help himself.  It’s the most romantic thing in the world!  And the reason he falls in love with her is that she’s so funny and smart.  Honestly, there are so many clunky romances these days where you never actually see the attraction, where the authors assume that having characters be rude to each other is the same as Elizabeth and Darcy sparring.  E and D are never RUDE.  They’re smart and witty and have good conversations, even before they fall in love.

How is high school like Austen’s insular communities?

There’s a clear hierarchy to both, one that might not be obvious to outsiders, but is very clear to anyone inside the community.  And those social divisions are almost impossible to cross or change–it’s very rare for someone in one group to fall in love with someone in another, and if it happens, it sends ripples throughout the entire community.  Plus everyone knows everyone else’s business–it’s virtually impossible to keep a secret!

 

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Books Interview Teenagers Tweens Writers

USA Today on New Techniques in Marketing to Kids

Posted on August 15, 2011 at 3:55 pm

USA Today has an important article on new technologies for marketing to kids.

With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents? Are toy marketers such as Ganz, food marketers such as McDonald’s and kid-coddling apparel retailers such as 77kids by American Eagle too eager to target kids?

At stake: $1.12 trillion. That’s the amount that kids influenced last year in overall family spending, says James McNeal, a kid marketing consultant and author of Kids as Consumers: A Handbook of Marketing to Children. “Up to age 16, kids are determining most expenditures in the household,” he says. “This is very attractive to marketers.”

Children who play on websites like Webkinz are bombarded by ads.  The article follows one girl who repeatedly clicks on an ad for Judy Moody and the NOT Bummer Summer, not because she has any interest in the film but because clicking on the link is the way she earns accessories for her virtual characters.

“We occasionally introduce limited-time promotions so that our Webkinz World members can enjoy fun, unique activities and events,” says Susan McVeigh, a Ganz spokeswoman.

That corporate doublespeak is appalling.  The purpose of these “limited-time promotions” is so that children can be targeted for ads, and this is all within the context of a site that is itself an enormous interactive ad for Ganz.  Parents should be aware of the new avenues for trying to sell to kids and should have continuing conversations with children and tweens about the way that marketing is designed to make them think they want things that are not really important.  Or, in the case of the “Judy Moody” movie, to see movies that ARE a bummer.

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Advertising Marketing to Kids Parenting Tweens Understanding Media and Pop Culture
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