The Joneses

Posted on August 10, 2010 at 8:10 am

Why do we want what we want? I don’t mean world peace or for our school’s team to win the NCAA championship, but why do we want a particular brand of shoe or phone or perfume? Is it because we think we will be able to appropriate some of the glamor of the celebrities who endorse them or the happiness of the people in commercials who seem to be having so much fun? And how can companies sell products to consumers who skip the ads on television and use pop-up blockers online?

This provocative new film takes current marketing trends and tweaks them just slightly for a sharp, witty, and revealing take that shows us, among other things, that we never really leave middle school when it comes to wanting to be just like the cool kids.

A new family moves into a wealthy neighborhood. They are attractive, charming, and very friendly. They love to entertain and they are always helpful in suggesting products to help you feel better, smarter, and more successful. “What are friends for?” they smile when thanked.

They seem to have it all — and by that I mean every high-end, desirable, utterly enticing gadget, fashion, and accessory you might see in a luxury magazine or on a red carpet or in the SkyMall catalogue. Their name is Jones, as in keeping up with — and as in Jonesing for all of their goodies in an attempt to achieve their effortless glamor.

They’re not a family. They are “stealth marketers,” placed in wealthy neighborhoods to push products. Kate (Demi Moore) is in charge. She has been “Mrs. Jones” with six different “husbands” in different neighborhoods. The new “Mr. Jones” this go-round (David Duchovny) is a former golf pro and car salesman named Steve. Kate teaches him the power of ripple effects — you sell more by influencing the local influencers like the most popular hairdresser in town and the guy who works in the pro shop at the country club. Meanwhile, the fake Jones kids are in high school, pushing lipstick and a rum drink in a sack. “You can’t just sell things; you’re here to sell a lifestyle, an attitude,” their supervisor (60’s supermodel Lauren Hutton) crisply reminds them. “If people want you, they’ll want what you’ve got.”

All goes well at first, the smooth operation contrasting with their neighbor’s clumsy efforts to sell her Mary Kay-style cosmetics. Steve reassures himself that he’s only “making a match between great products and the people that want them.” But then things go very badly, with tragic consequences.

Duchovny and Moore are just right, both deploying and mocking their movie star glamor. In the past, both stars have traded on a talent for blankness (yes, that is a talent), allowing us to project our own feelings onto them. Here, both are a bit more vulnerable and accessible. The exceptional supporting cast includes Amber Heard and Ben Hollingsworth, as their fake children and Chris Williams as the hairdresser. And watch for the movie’s own stealth marketing through its product placements — almost all of the items used by the Joneses are real. If you leave the theater thinking you really should pick up one of those phones with real-time video or a Japanese toilet, ask yourself why.

CONTEST ALERT: I have three DVDs to give away to the first three people who send me an email at moviemom@moviemom.com with “Jones” in the subject line. Don’t forget to include your address! Good luck, and thanks very much to Fox for providing the DVDs.

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Contests and Giveaways Drama Romance Satire

Letters to God

Posted on August 9, 2010 at 8:00 am

B
Lowest Recommended Age: Middle School
MPAA Rating: Rated PG for thematic elements
Profanity: None
Alcohol/ Drugs: Character drinks to deal with pain
Violence/ Scariness: Very sad themes of terminal illness
Diversity Issues: None
Date Released to Theaters: April 9, 2010
Date Released to DVD: August 10, 2010
Amazon.com ASIN: B003NKU9AK

Director David Nixon is dedicated to telling stories of faith and inspiration. His most recent film is “Letters to God,” inspired by the true story of a critically ill boy who wrote to God to ask for help. But the help he asked for was not for himself. He did not ask God to make him well. He wrote to ask God to help the people around him. His sincerity, spiritual generosity, and faith inspire those around him, including the mail carrier who had been consumed by his own pain and loss.
The sincerity and good intentions of this story help make up for some lapses in its quality. The acting and screenplay are uneven. But the power of its message makes it worthwhile.
I have one copy to give away to the first person to send me an email at moviemom@moviemom.com with “Letters” in the subject line. Don’t forget your address. (US addresses only, sorry.)

(more…)

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Drama DVD/Blu-Ray Pick of the Week Family Issues Inspired by a true story Spiritual films

The Kids are All Right

Posted on July 15, 2010 at 6:01 pm

B+
Lowest Recommended Age: Mature High Schooler
MPAA Rating: Rated R for strong sexual content, nudity, language and some teen drug and alcohol use
Profanity: Very strong and explicit language
Alcohol/ Drugs: Drinking, drug use, by adults and teens, adult abuses alcohol
Violence/ Scariness: Tense family confrontations, scuffle
Diversity Issues: A theme of the movie
Date Released to Theaters: July 16, 2010

Life is messy, and one of the ways we try to make sense of it is through stories. With their selection of detail and events and resolution — whether a happy or a sad one — they give us a sense of structure and logic and catharsis. They help us sort through life’s ambiguities and complications, even if only for a couple of hours.

At least, that’s what stories do most of the time. Once in a while, they are content just to reflect back to us the very messiness and ambiguity we are experiencing. And when they do it well, they give us a sense of recognition that is in its own way cathartic. This film manages to do that and to be subtly subversive, lulling us across some of our own internal boundaries with its matter-of-fact portrayal of family life.

Nic (Annette Bening) and Jules (Julianne Moore) are a long-time couple who have each given birth to a child, biological half-siblings because both women used sperm from the same anonymous donor, selected as optimal on the basis of his profile. Now the children, Joni (Mia Wasikowska of “Alice in Wonderland”) and Laser (Josh Hutcherson of “Journey to the Center of the Earth”) are teenagers and curious about their biological father. So, without telling their moms, they contact him.

He is Paul (Mark Ruffalo), an organic farmer and restaurateur whose free-spirited approach to life is very appealing to two teenagers emerging from a home that is rather hot-housed by comparison. Nic and Jules have created a deeply nurturing, “Let’s talk about our feelings” environment that feels claustrophobic and intrusive to their children, especially Laser as the household’s only male. In a brief but beautifully filmed scene that opens the film, Laser looks on with a mixture of curiosity and longing as a friend casually roughhouses with his dad, captivated by this particularly male kind of communication. It may be in part this emotion that keeps Laser connected to a friend his moms correctly believe to be a bad influence.

Paul is an enticing figure for the teenagers, comfortable with his maleness and easy-going. And Paul himself is enticed by Joni and Laser, who surprise him with a sense of connection and stability he did not realize he was missing. Just as they are separating from overshare central in the house they grew up in as a normal part of adolescent search for identity, he is drawn to the road he did not quite realize he chose not to take. And this plays out in ways that threaten everything the family has built.

The title focuses on the kids, but the movie is really about the adults. The small miracle of this film is its portrayal of a long-term marriage, its perspective unadorned but sympathetic, satiric but tender. The dynamic of affection, distraction, familiarity, and frustration is deftly portrayed. The expectation of the movie is that audiences will take for granted that a same-sex relationship is just like every other relationship we have experienced and seen portrayed, and if there is any surprise at all it is how quickly we do.

And then, just as we get comfortable with the familiar discomforts of the relationship, it all gets turned upside down and we and the characters are asked to jettison yet another level of expectations and boundaries.

Bening and Moore are magnificent. It is a pure pleasure to see women with real faces on screen. They hold nothing back in allowing themselves to be seen fully in every sense of the term, opening themselves up with breathtaking generosity of spirit. The kids are all right in this film; the grown-ups are even better.

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Drama Family Issues Movies -- format

Hey, Hey, It’s Esther Blueburger

Posted on July 13, 2010 at 10:51 am

B+
Lowest Recommended Age: Middle School
MPAA Rating: Rated PG-13 For thematic elements, language, some sexual content and brief teen smoking.
Profanity: Some strong language
Alcohol/ Drugs: Teen smoking, drinking, drug references
Violence/ Scariness: Sad death
Diversity Issues: A theme of the movie
Date Released to DVD: July 13, 2010
Amazon.com ASIN: B003F5WOBA

This 2008 Australian film is one of my favorites of the past few years and I am very happy that it is finally available on a US-format DVD. It’s the story of the title character, Esther Blueburger (Danielle Catanzariti), approaching her bat mitzvah and feeling like a complete outcast among the confident and willowy girls at her school. When she meets the free-spirited Sunni (“Whale Rider’s” Keisha Castle-Hughes), daughter of an even more free-spirited single mother (Toni Collette), she decides to re-invent herself. Without telling her parents, she starts attending Sunni’s school, trying out a new, cool persona. And it works.

Until it doesn’t.

Yes, lies will be discovered and lessons learned. As coming of age stories go, this one is told exceptionally well, with verve, imagination, an outstanding visual sensibility, and a great deal of understanding and compassion for its appealing heroine.

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Drama DVD/Blu-Ray Pick of the Week Family Issues Stories About Kids Tweens

Brooklyn’s Finest

Posted on July 6, 2010 at 8:00 am

This bloated, pretentious mess is the slowest action movie I can remember, weighted down with over-used characters, situations, and dialog. The dialog is over-used within the movie itself. It isn’t enough for a character to say, “I want my life back!” He has to repeat for emphasis, “I want my life back!” only to evoke the response, “You want your life back!” “Brooklyn’s Finest” is movie-dom’s mediocre.

Make a list of every police movie cliche and you will find them all here. The disillusioned uniformed officer a week from retirement. The dedicated cop who has been undercover for so long his loyalties are getting blurred. The detective whose money pressures overwhelm his integrity. The cop who falls for a hooker. The rookie who find that real life is more complicated — and dangerous — than the academy. The kid who gets shot and turns out to be an honor student. The charismatic drug dealer. The higher-ups who engage in cover-ups. The ambitious and ruthless politician. The even-more ambitious and ruthless crime boss. And not one single moment with any freshness or sincerity or interest.

Director Antoine Fuqua returns to the genre of his greatest success, “Training Day,” after a series of disappointing follow-ups like “King Arthur” and “Shooter.” But without Denzel Washington’s galvanizing performance in a larger-than-life role, the material feels at the same time thin and heavy-handed. It isn’t enough that the cop’s wife is pregnant. She has to be pregnant with twins and getting sick from the mold in their old, over-crowded house. Another cop has to literally wash literal blood off his hands. The cops and the bad guys both communicate primarily by grunts, insults, profanity, and meaningful stares. “There’s no such thing as right or wrong,” says a character at the beginning of the film, “Only righter and wronger.” Well, if there’s such a thing as gooder and badder, this movie falls into the second category.

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